Marketing is complex, what type of tangible results can be expected?
Digital marketing offers many options and requires technical expertise, but it also allows for visibility. In the past successful marketing was based on gut instinct. Today we have the ability to track the success of campaigns and projects based on analytics to improve results in real time.
Be in front of competition on Google
People literally build their daily lives around a mobile device and Google searches. Being ahead of your competition for the concepts that relate to your business and your customers problems allows you to have the first chance to provide solutions, influence, and connect.
SEO, Google Ads, and local search are critical to understand and leverage.
Engage where your customers are
Social media platforms encourage people with like interests and common connections to build communities, have conversations, share their work, their lives, and express opinions.
Becoming part of those conversations ( active or passive ) allows your organization to better understand their needs and better position your brand.
Find those groups, demographics, and profiles to participate with and promote.
Wow customers with your responsiveness
Email, text, and automated marketing platforms allow new ways to be able to quickly respond and proactively predict customer needs.
Route them to people and resources faster. Allow customers to find answers for themselves under your brand. Send timely messages and reminders. Guide your customers through complex concepts.
Design better communications around the way your business and your customers interact.
Ahead of the curve convenience and value
With mobile devices becoming a world-wide preference for digesting information and with custom video now at the forefront it is important to keep pace.
An entire new generation finds your brand more valuable if you can serve information that is attractive on their mobile phones and with short videos.
Make it relevant and useful. Answer questions and help solve their problems. You will become their go to expert.
Be seen as the expert and authority
As stated above, if you can develop consistent quality content that answers your customer’s questions and provides them with valuable insights, then you become the expert in their mind.
When the time comes when they truly need help they will think of you.
People remember you by name
People don’t have trouble recalling “that big Cola company” or “the insurance people with the lizard”. The reason is that these companies will not let that happen.
Companies that brand and do it consistently reap the long-term benefits.
Most organizations don’t have the budget of Coke and Geico but in today’s world you have the option of only branding to segments and niche’s that matter to you.
Commit to consistent niche advertising and you can gain the advantage of customers quick recall. You don’t have to break the bank.
I was raised in the small community of Liberty, Kentucky where I quickly learned the lessons of transparency, community, hard work, and helping your neighbor. I’ve lived in the Louisville Metro area for nearly 30 years after graduating from the University of Louisville on a Golf Scholarship.
Family is what is most important in my life. My wife and I have three great kids and we are active at school and in the community.
As time allows I still like to play a round of golf ( not often! ). I try to stay fit, follow my favorite sports teams, and catch up with friends. I also like keeping up with science and technology whether in real life or on the big screen.